The 22 Immutable Laws of Branding

This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding

Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today's marketplace is to build your product or service into a brand -- and provides the step-by-step instructions you need to do so.

The 22 Immutable Laws of Branding also tackles one of the most challenging marketing problems today: branding on the Web. The Rieses divulge the controversial and counterintuitive strategies and secrets that both small and large companies have used to establish internet brands. The 22 Immutable Laws of Branding is the essential primer on building a category-dominating, world-class brand.

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Smarter Choice 22 Immutable Laws of Branding : How... by Al Ries and Laura Ries. ISBN13: 9780060007737. ISBN10: 0060007737. Published by HarperCollins Publishers.... Used	Textbooks.com 2,445 reviews *smarter certified	$19 $10.45 Coupon 2 coupons available Code:xicyx Detail: Use coupon code xicyx at checkout to enjoy Free Shipping on your order plus enter to win $500 at Textbooks. Expires:Dec-31-2009 Restriction:Unknow Code:No Code Required Detail: Free shipping w/ $25 purchase at Textbooks. Expires:Dec-31-2009 Restriction:Unknow	See it
The 22 Immutable Laws of Branding:... Al Ries, Laura Ries / 2002 / 255 pages Books	DeepDiscount.com 4,164 reviews *smarter certified	$13.27 Free Shipping Coupon 1 coupon available Code:No Code Required Detail: Free Standard shipping on any order at DeepDiscount. Expires:Aug-31-2010 Restriction:Unknow	See it
22 Immutable Laws of Branding: How to... Marketing - Industrial Business & Economics - One of the world's authorities on branding turns his attention to some...	Barnes & Noble	$19 $13.64 Coupon 2 coupons available Code:J7M3C9V Detail: 20% off single item when you use Master card at Barnes & Noble Expires:Dec-31-2009 Restriction:Unknow Code:No Code Required Detail: Free Shipping on orders of $25 at Barnes & Noble Expires:Jun-30-2010 Restriction:see site for more details	See it
The 22 Immutable Laws of Branding Pages: 272, Edition: 1st, Paperback, Harper Paperbacks	Amazon 11,406 reviews	$13.16 Coupon 1 coupon available Code:No Code Required Detail: FREE Shipping on orders over $25 at Amazon. Expires:Dec-31-2010 Restriction:Some restrictions apply. See site for details.	See it

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ProductReviews80/100 (93 Reviews)

Recent Reviews

3/5: From: Amazon; Posted: May-25-2009; but; it was a good book but... i would have enjoyed more instructive format. however, the anecdotes and analogies make it interesting. it was literally a quick read.; read full review | report as inappropriate

4/5: From: Amazon; Posted: May-12-2009; Dead on first half of the book...; This is a great book and excellent reminder of staying true and simple to your brand. Al Ries makes powerful case and point reviews in the first half. His Daughter Laura Ries led the second half of the book (included) with the "11...; read full review | report as inappropriate

5/5: From: Amazon; Posted: Dec-16-2008; Read BEFORE you start your new business.; I've been involved in small business for decades. When friends, relatives, or business acquaintances tell me they are thinking about starting a new business, I always ask, "Have you read The 22 Immutable Laws?".This book makes it crystal...; read full review | report as inappropriate

5/5: From: Amazon; Posted: Dec-16-2008; A great little book on branding; The Brighter Marketing Bible for Small BusinessesI bought this book quite a few years ago and lost my copy so bought it again a few weeks ago. It is a great book on the essentials of branding and the authors take a simple, yet really...; read full review | report as inappropriate

Selected Reviews

4/5: From: Amazon; Posted: May-12-2009; Dead on first half of the book...; This is a great book and excellent reminder of staying true and simple to your brand. Al Ries makes powerful case and point reviews in the first half. His Daughter Laura Ries led the second half of the book (included) with the "11...; read full review | report as inappropriate

3/5: From: Amazon; Posted: May-25-2009; but; it was a good book but... i would have enjoyed more instructive format. however, the anecdotes and analogies make it interesting. it was literally a quick read.; read full review | report as inappropriate

2/5: From: Amazon; Posted: Sep-10-2008; Half of this book is good for beginners, the other half is dangerous.; There are two parts to this book. One part is pure common sense to anyone vaguely aware of what branding is, and an excellent guide for beginners. The other part is almost pure fiction. The basics of branding are very well defined and...; read full review | report as inappropriate