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The 22 Immutable Laws of Branding

The 22 Immutable Laws of Branding

This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11... more

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    Review
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    The 22 Immutable Laws of Branding

    • From:Amazon
    • Posted:May-25-2009
    • but
    • it was a good book but... i would have enjoyed more instructive format. however, the anecdotes and analogies make it interesting. it was literally a quick read.
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    • From:Amazon
    • Posted:May-12-2009
    • Dead on first half of the book...
    • This is a great book and excellent reminder of staying true and simple to your brand. Al Ries makes powerful case and point reviews in the first half. His Daughter Laura Ries led the second half...
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    • From:Amazon
    • Posted:Sep-10-2008
    • Half of this book is good for beginners, the other half is dangerous.
    • There are two parts to this book. One part is pure common sense to anyone vaguely aware of what branding is, and an excellent guide for beginners. The other part is almost pure fiction.
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Deep Change: Discovering the Leader Within (Jossey-Bass Business & Management Series)

Deep Change: Discovering the Leader Within (Jossey-Bass Business &...

Don't let your company kill you! Open this book at your own risk. It contains ideas that may lead to a... more

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    Review
    • From:Amazon
    • Posted:May-19-2009
    • The "Quinn"tessential book on Change
    • By Douglas R. Williamson, MBA, PMP in Fort Worth, TX

      This was one of those "required reading" books in grad school. When I first started reading it, I thought...another book of...
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    • From:Amazon
    • Posted:Dec-31-2003
    • Author is in Deep Powder
    • In many ways, I agree with the authors observations of organizational life. I once thought like the author: change is hard, change is painful, change is hell.

      The author says that first you...

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Successful Project Management (with Microsoft  Project 2003, 120 Day Version)

Successful Project Management (with Microsoft Project 2003, 120 Day...

Learn everything you need to know about working successfully in a project environment! With coverage of... more

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    • From:Amazon
    • Posted:Sep-12-2009
    • From:Amazon
    • Posted:Jun-06-2008
    • Fault info
    • I ordered this product as I saw Successful Project Management (with Microsoft Project 2003, 120 Day Version and InfoTrac ) but when the product delivered. there was no CD of Microsoft project, only...
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    • From:Amazon
    • Posted:Mar-27-2007
    • Could be better
    • This was an assigned text book for a class and even my professor barely used it. It seems to be written from a limited point of view for project management, such as assuming that all project...
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SPSS Survival Manual

SPSS Survival Manual

Praise for previous editions:. . "This book really is a life saver ... If the mere thought of statistics gives you... more

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    SPSS Survival Manual

    • From:Amazon
    • Posted:Dec-28-2008
    • Outstanding
    • This book was responsible for an A on our educational research project. This is the perfect book for people who are baffled by statistical analysis, but still have to understand and accomplish it....
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    • From:Amazon
    • Posted:Mar-15-2007
    • Pallant the Lifesaver
    • Julie's survival kit on running stats was a big help. Step-by-step instructions on chi square and T tests were easy to follow. In fact, the overall reading of the manual was user friendly. I...
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    • From:Amazon
    • Posted:Jan-03-2007
    • Not as thorough as I had hoped
    • This book provides easy to follow step by step instructions but it is not as thorough as I had expected it to be based on past reviews. I ended up having to borrow a different SPSS text in order...
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Intuitive Probability and Random Processes using MATLAB

Intuitive Probability and Random Processes using MATLAB

Intuitive Probability and Random Processes using MATLAB? is an introduction to probability and random processes that... more

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    Review
    • From:Amazon
    • Posted:Sep-02-2009
    • From intuition to theoretical. Excellent book.
    • I bought this book after reading his "Statisticl Signal Processing" book. It was the first of his books I read and I was surprised at the easiness of reading despite probability and statistics...
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Hackers and Painters: Big Ideas from the Computer Age

Hackers and Painters: Big Ideas from the Computer Age

"The computer world is like an intellectual Wild West, in which you can shoot anyone you wish with your ideas, if... more

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    Review
    • From:Amazon
    • Posted:Jul-26-2009
    • Cannot finish it
    • This book looks like a "bar rant" like J. Fuentes said. The book has a very bad format and flow. A couple of good ideas here and there (that is why I give it an extra star); but you have to read...
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    • From:Amazon
    • Posted:Apr-22-2009
    • Opinionated
    • This is a mixed bag, I grew up in a different culture, so I found the chapter "Why Nerds Are unpopular" very eye-opening, however, the following chapter "What You Can't Say" is very ambiguous, Paul...
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    • From:Amazon
    • Posted:Jan-02-2009
    • A fun read

    • Paul Graham's "Hackers and Painters" is a collection of separate articles from Paul. The articles are well written and funny, though I frequently did not agree with the content. Since one of...
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Internet Marketing and e-Commerce

Internet Marketing and e-Commerce

INTERNET MARKETING & E-COMMERCE, continues where the previous edition left off: emphasizing rigor instead of hype,... more

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    Internet Marketing and e-Commerce

    • From:Amazon
    • Posted:Apr-28-2009
    • Horrible
    • This his a horrible. Terribly outdated. It is very hard to study from since key terms and ideas are not highlighted or emphasized in any way. It is like reading a novel. I can't believe...
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    • From:Amazon
    • Posted:Mar-17-2008
    • Very Insightful
    • An excellent reference on the issues for marketeers in an Internet and e-Commerce world. The historical perspective and real-world examples bring the work to life. This is the basis for much of the...
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Pattern Classification (2nd Edition)

Pattern Classification (2nd Edition)

The first edition, published in 1973, has become a classic reference in the field. Now with the second edition,... more

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    Pattern Classification (2nd Edition)

    • From:Amazon
    • Posted:May-28-2009
    • Topic covered seriously
    • My impression reading the book is that it was very carefully written. Don't speak too broad and too general but also include the fundamental topics with some examples. Such topics might be old and...
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    • From:Amazon
    • Posted:Apr-09-2008
    • Terrible Problems
    • I am not sure how this book gets consistently high marks. I am using this text for a graduate level course. While it does a decent job covering most of the topics, it has some glaring flaws.
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    • From:Amazon
    • Posted:Sep-13-2005
    • A good introduction to pattern recognition, but not a bible.
    • [1] This book is good as an introduction to Pattern Recognition, at undergraduate level (compared with the level of Fukunaga's -Introduction to Statistical Pattern Recognition-).
      [2] The...
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Getting Started with MATLAB 7: A Quick Introduction for Scientists and Engineers (The Oxford Series in Electrical and Computer Engineering)

Getting Started with MATLAB 7: A Quick Introduction for Scientists and...

RG Familiarizes users with MATLAB in just a few hours though self-guided lessons RG Discusses new features and... more

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    • From:Amazon
    • Posted:Apr-29-2008
    • Highly recommended!
    • This is an introductory book to MATLAB. It covers the basics including programming. It also has a chapter on numerical methods. Both two-dimensioanl graphs and three dimensional graphs are also...
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    • From:Amazon
    • Posted:Jan-11-2006
    • Too short to be useful
    • This is a great book for you, if you already know C/C++ and want to learn some Matlab as quickly as possible. An excellent text for Math/CS undergraduates wanting to learn enough, so they could...
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WordPress 2 (Visual QuickStart Guide)

WordPress 2 (Visual QuickStart Guide)

WordPress is an open-source personal publishing platform that is easy to use, flexible, and highly customizable.... more

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    • From:Amazon
    • Posted:Jun-12-2009
    • Jump start on WordPress
    • This book gives you a lot of important basics you need in order to start with a Word Press Blog. And there's some advanced material as well. Did you know that you can do CMS with Word Press?
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    • From:Amazon
    • Posted:Jan-15-2008
    • An adequate start but omits the important points
    • This book provides an adequate overview of Wordpress, with plenty of screenshots to illustrate steps to take. It's a book though for people already equipped with familiarity with the basics of...
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    • From:Amazon
    • Posted:Oct-19-2007
    • Keep Looking
    • I agree with many of the other reviews that I have seen here. I usually don't right a review and I usually give most tech books the benefit of the doubt. I gave up on this book in Chapter 6. The...
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Project Management For Dummies (For Dummies (Business & Personal Finance))

Project Management For Dummies (For Dummies (Business & Personal Finance))

More than two thirds of American companies use teams to execute their most important projects, making project... more

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    • From:Amazon
    • Posted:Sep-22-2009
    • Great Book for Project Management Newbies
    • Quick easy read & reference guide. All should be familiar with "for dummies" series and always a great resource!
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    • From:Amazon
    • Posted:Jun-14-2006
    • From:Amazon
    • Posted:Mar-25-2005
    • Unbelievably bad
    • I can't believe how bad this book is. I read this book from cover to cover. Toward the end, I plugged on just so that I could write a negative review on amazon. But, I think that this book...
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Virtual Teams: People Working Across Boundaries with Technology

Virtual Teams: People Working Across Boundaries with Technology

Praise for the First Edition of Virtual Teams "If you want to see where organizational communications are going... more

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    • From:Amazon
    • Posted:Mar-30-2008
    • Virtual Teams, Mentoring and POD Publishing
    • I read the Lipnack & Stamps book with a single purpose in mind: I was researching trends in organizations for the book I was writing on mentoring. I was particularly interested in their...
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    • From:Amazon
    • Posted:Sep-28-2003
    • Useful, but some fluff
    • I purchased this book because I was intrigued. In much of the work I do I am a member of "virtual" teams. That is, I often am some distance apart from the people I am working with.

      I found the...

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Computer Security: Art and Science

Computer Security: Art and Science

The importance of computer security has increased dramatically during the past few years. Bishop provides a... more

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    Computer Security: Art and Science

    • From:Amazon
    • Posted:Jul-13-2007
    • From:Amazon
    • Posted:Dec-01-2005
    • Fails as an Intro book for Students
    • This book was used in my Intro to Computer Security class, which I thought was going to be an interesting until I had to read the book. This book is suited more for those already in the field or...
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    • From:Amazon
    • Posted:Oct-27-2004
    • Using as textbook for computer security graduate class
    • The book is easy enough to follow though some of the proofs are intricate and require a good math-head. Needs more real world examples. I'd also like to see a selected answers to end of chapter...
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Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers

Naked Conversations: How Blogs are Changing the Way Businesses Talk with...

From the creator of the number one business blog comes a powerful exploration of how, and why, businesses had better... more

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    • From:Amazon
    • Posted:Apr-21-2009
    • A great book for corporate folks
    • This book is great for all those executives wondering still if they should open up or keep on trying to control all communications regarding their brands, products and companies, which is...
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    • From:Amazon
    • Posted:Mar-28-2007
    • Good ONE
    • I think the book is really good if you don't have read any book about blogs.
      Just in this case, buy it.
      Otherwise, just read blogs, do not need any book.
      At least this is what I...
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    • From:Amazon
    • Posted:Jan-11-2007
    • Not deep enough
    • I approached this book realizing that I knew too little about blogging. Having finished the book I know some more but I wish that "return on time" could have been higher.

      This book falls...
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Information Technology for Management: Transforming Organizations in the Digital Economy

Information Technology for Management: Transforming Organizations in the...

From Shanghai to San Francisco, IT is playing an increasingly vital role in helping organizations gain the... more

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    • From:Amazon
    • Posted:Feb-04-2009
    • Dependable Seller!
    • I shipped this item standard and got it well before the quoted time frame! Plus the comment warned of some general "shelf wear" but to my surprised, the condition looked brand new! I was VERY happy...
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    • From:Amazon
    • Posted:Nov-22-2005
    • Save your time & hard earned cash... read the pro IT journals instead
    • Money making excuse by publisher.... applies to all "new" editions as well. Will easily fool those who are outside the industry... ironic that it is a textbook used in many business schools. Any IT...
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The Six Sigma Way Team Fieldbook: An Implementation Guide for Process Improvement Teams

The Six Sigma Way Team Fieldbook: An Implementation Guide for Process...

This companion guide to the bestselling The Six Sigma Way focuses on the project improvement teams that do the real,... more

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    • From:Amazon
    • Posted:Jun-09-2008
    • Practical Primer for those who are doing the project work
    • This practical, description of how to successfully complete the basics and obtain significant results has been used by teams guided by BearingPoint for the past 5 years. We have purchased the book...
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    • From:Amazon
    • Posted:Jan-08-2004
    • Six Sigma and Project Management Tips
    • This Six Sigma book is for those who have little direct experience as a project manager. In addition to an introduction to Six Sigma (albeit not as efficient introduction as "What Is Six Sigma?"),...
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    • From:Amazon
    • Posted:Sep-24-2003
    • Black belt, here I show you the book of idols
    • Lets analyze this book deeply. Actually this book is totally useless. Here the authors dig deeper into the magic, the sophistry, of Six Sigma. Please tell us more practitioners of this blind...
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Steal This Computer Book 4.0: What They Won't Tell You About the Internet

Steal This Computer Book 4.0: What They Won't Tell You About the Internet

This offbeat, non-technical book examines what hackers do, how they do it, and how readers can protect themselves.... more

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    • From:Amazon
    • Posted:Mar-11-2008
    • Expand your web insights!
    • I love this book, however if you're a know-it-all on computers and the internet in general, then maybe not for you. The strength of this manuscript comes in the form of teaching everyday users...
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    • From:Amazon
    • Posted:Jan-04-2007
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    • Posted:Aug-28-2006
    • Am I Missing Something?
    • I don't understand the appeal of this book.

      I've been around the internet phenomenon in one form or another for almost 20 years. I'm conversant with the history of many technical and...
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Total Project Control: A Manager's Guide to Integrated Project Planning, Measuring, and Tracking (Operations Management Series)

Total Project Control: A Manager's Guide to Integrated Project Planning,...

New metrics for assessing the performance and profitability of individual or multiple projects?written by the creator... more

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    • From:Amazon
    • Posted:Jan-27-2008
    • Good ideas but difficult to put into practice
    • After a useful reminder on why we need to plan and a visual seven-step process (AIM-FIRE) to manage changes to this planning, this book presents new concepts in how to compare the three sides of...
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    • From:Amazon
    • Posted:Nov-22-2003
    • Some good ideas but missing critical concepts
    • Devaux states in the preface ... "that TPC views the entire project process, from initial conception through delivery to the customer, as a coherent whole. It offers a major improvement over...
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Marketing Research with SPSS

Marketing Research with SPSS

Real Data, Real People, Real Research Experience what it's like to work at the frontlines of the marketing... more

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    Marketing Research with SPSS

    • From:Amazon
    • Posted:Jul-15-2009
    • Excellent book
    • This book is excellent/essential for marketing research. It's interesting to read and gives an indepth knowledge of many things which help you excel if you are considering taking up marketing...
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Bayesian Computation with R (Use R)

Bayesian Computation with R (Use R)

There has been a dramatic growth in the development and application of Bayesian inferential methods. Some of this... more

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    Bayesian Computation with R (Use R)

    • From:Amazon
    • Posted:Dec-05-2008
    • good if you don't need too much detail
    • if you're a novice or non R user, this will be a helpful introduction. the focus is on developing multipurpose code for simple models. its not great for picking up in the middle, you really need to...
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    • From:Amazon
    • Posted:Sep-19-2008
    • Excellent book for self-starters
    • This is a great book that introduces practical Bayesian computing for scientists and quantitatively oriented people. Good sections on MCMC and other aspects without getting too mathematical (as...
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    • From:Amazon
    • Posted:Aug-16-2008
    • Another R Book: 3-stars given...not 2
    • The good: The first three chapters gives the reader a nice introduction to using R for Bayesian statistics and some well worked out examples: a necessity when dealing with a program that one is...
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