Nonprofit Internet Strategies: Best Practices for Marketing, Communications, and Fundraising Success

Nonprofit Internet Strategies offers every charitable organization the opportunity to analyze their options and select the appropriate strategy to integrate traditional marketing, communications, and fundraising practices with their online efforts.

It is an excellent how-to guide--a practical manual for nonprofit staff written in non-technical language--prepared by experts in the field based on real-life experiences and case studies. more

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James M. Greenfield, Ted Hart, Michael Johnston, Hardcover, Amazon

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ProductReviews93/100 (14 Reviews)

Recent Reviews

5/5: From: Amazon; Posted: Apr-20-2009; Excellent Resource; I use this book as my primary guide. I highly recommend it! I like the way each topic is approached.; read full review | report as inappropriate

5/5: From: Amazon; Posted: Apr-23-2007; Guide for Non Profits Fundraising; This source is a wonderful collection of information for non profit companies who want to expand to the Internet. It has real world suggestions, as well as IRS guidelines important to keep the tax status of the non profit. Recommend to...; read full review | report as inappropriate

5/5: From: Amazon; Posted: Mar-03-2007; Essential; Frankly, I was feeling a bit out of touch. The most frequently asked questions in my workshops were about Internet fundraising, and I didn't have good answers. My quick fix: reading this book and coming away amazed, astounded, and...; read full review | report as inappropriate

5/5: From: Amazon; Posted: Mar-18-2006; Non-Profit Internet Strategies; This is a very complete guide to using the Internet for marketing and fundraising. It could almost be a text book for a college course - if colleges offered marketing for non-profits as a course. Great reference material.; read full review | report as inappropriate

Selected Reviews

5/5: From: Amazon; Posted: Apr-20-2009; Excellent Resource; I use this book as my primary guide. I highly recommend it! I like the way each topic is approached.; read full review | report as inappropriate

3/5: From: Amazon; Posted: Aug-06-2005; College Textbook with all the liberal bias; The information in Nonprofit Internet Strategies is sound until about page 100. The information comes from a variety of those working in the field and is an amalgamation of over 15 authors. This book tends to be redundant and far left...; read full review | report as inappropriate