Jim Sterne Business & Culture Books

Here it is! The bestselling guide to online marketing is now back in a new expanded edition. Popular speaker and... more

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  Review

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  World Wide Web Marketing: Integrating the Web into Your Marketing Strategy, 3rd Edition

  • From:Amazon
  • Posted:Jan-20-2005

  • Less than inspiring content
  • If you have a solid insight into the Web, there's no need to purchase this book. Many of the examples are dated and overly simplistic for readers looking to walk away with greater insights about...
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  • From:Amazon
  • Posted:Apr-05-2004

  • A complete how-to book to determine the success of a Web sit
  • A complete how-to book to determine the success of a Web site. It clearly explains how to use metrics to quantify business goals. The tools, services, and techniques for measurement described in...
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An easy-to-read business book for marketers, advertising reps, and Web reps (ad reps who specialize in Web... more

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  Review

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  Advertising on The Web

  • From:Amazon
  • Posted:Aug-27-1999

  • Needs to be Revised -- Still A Lot of Good Info
  • This book gives a comprehsensive overview to Web advertising. Very well researched and the author seems to have excellent experiences. However, this is almost Y2000. A major revision is needed.
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  • From:Amazon
  • Posted:Aug-16-1999

  • Nice introduction to Advertising on the web
  • I've read this book and I can say that is a very nice introduction to the Advertising technics on the web. CPM, banners, stats, demographics, targeting on the web, add networks... it helped me a...
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  • From:Amazon
  • Posted:Jul-29-1999

  • Worthless
  • I read the book and so did my wife. We both agree: the book is worthless, confusing, redundant, unintelligible. Further it is totally out-of-date. A plain waste of time, paper and money.
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