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The Tipping Point: How Little Things Can Make a Big Difference

The Tipping Point is that magical moment when an idea, trend, or social behaviour crosses a threshhold, tips, and spreads like wildfire. Just as a sick individual in a crowded store can start can epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend or the popularity of a new restaurant to take off overnightor crime or drug use to taper off. Gladwell has explored this theory to great acclaim in several articles in The New Yorker. Here, he shows how very minor adjustments in products and ideas can make them more likely to become hugely popular. He reveals how east it is to cause group behaviour to tip in a desirable direction by making small changes in our immediate environment. The Tipping Point contains a profoundly hopeful idea that people will embrace for its sense and simplicity: one imaginative person, applying a well-placed lever, can move the world. Examples are recognizable: in the New York subways, removing graffiti caused a dramatic reduction in crime; a specific hip group of teenagers wore Hush Puppies and suddenly sparked a national craze. This is a book that should be read by everyone in business, politics, marketing, advertising, and anyone interested in trends, fashion, fads, policy making, and human behaviour. In other words, all of us. more

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Smarter Choice The Tipping Point The Tipping Point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads...	23,982 reviews *smarter certified	$15.57	See it
The Tipping Point: How Little Things... Malcolm Gladwell / 2000 / 279 pages Books	DeepDiscount.com 4,156 reviews *smarter certified	$18.19 Free Shipping Coupon 2 coupons available Code: Detail: Free USPS shipping at DeepDiscount.com Expires:Nov-20-2010 Restriction:Unknow Code:No Code Required Detail: Free Standard shipping on any order at DeepDiscount. Expires:Aug-31-2010 Restriction:Unknow	See it
Tipping Point: How Little Things Can... General Business & Economics - Defining that precise moment when a trend becomes a trend, Malcolm Gladwell probes the...	Barnes & Noble	$26 $18.71 Coupon 3 coupons available Code:J7M3C9V Detail: 20% off single item when you use Master card at Barnes & Noble Expires:Dec-31-2009 Restriction:Unknow Code: Detail: GET FREE SHIPPING ON ORDERS OF $25 OR MORE at Barnes and Noble Expires:Dec-31-2009 Restriction:Unknow Code:No Code Required Detail: Free Shipping on orders of $25 at Barnes & Noble Expires:Jun-30-2010 Restriction:see site for more details	See it
The Tipping Point: How Little Things... Pages: 288, Edition: 1, Hardcover, Little, Brown and Company	Amazon 11,406 reviews	$16.37 Coupon 1 coupon available Code:No Code Required Detail: FREE Shipping on orders over $25 at Amazon. Expires:Dec-31-2010 Restriction:Some restrictions apply. See site for details.	See it

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ProductReviews79/100 (100 Reviews)

Recent Reviews

5/5: From: Amazon; Posted: Jan-25-2009; One Person Can Change Many Lives; What I took away from this book is that you can make a big difference in other people's lives. Of course, how you do it is up to you--you can spread VD throughout a city (one example in the book) or you can start a fashion trend (like...; read full review | report as inappropriate

4/5: From: Amazon; Posted: Jan-24-2009; Interesting book, a bit longwinded; It only takes a few to make a big change. That would sum up the contents of this excellent book. I found his analysis of how to make the message matter and then making sure the message sticks to be right on. His examples of the how...; read full review | report as inappropriate

4/5: From: Amazon; Posted: Jan-22-2009; At one point do things tip.; My business school suggested I read this book. It is interesting in the fact that little things do make a concept tip. An example from the book is how crime in N.Y. Subways was tipped by enforcing basic rules as arresting those who...; read full review | report as inappropriate

5/5: From: Amazon; Posted: Jan-21-2009; Required reading; This is my first Gladwell book and I enjoyed it a lot. It contains many real life examples of where seemingly insignificant or unrelated actions or events can result in a massive impact - tipping the situation for the good or bad. The...; read full review | report as inappropriate

Selected Reviews

5/5: From: Amazon; Posted: Jan-25-2009; One Person Can Change Many Lives; What I took away from this book is that you can make a big difference in other people's lives. Of course, how you do it is up to you--you can spread VD throughout a city (one example in the book) or you can start a fashion trend (like...; read full review | report as inappropriate

3/5: From: Amazon; Posted: Jan-16-2009; An Entertaining, But Shallow, Look at the Growth of Trends; As a social scientist, I was very excited about reading Malcolm Gladwell's the Tipping Point. Tipping Point is highly entertaining and gave me some great food for thought. The book, however, is not without flaws.Gladwell's work has much...; read full review | report as inappropriate

1/5: From: Amazon; Posted: Jan-04-2009; It is a tipping point, unless it is not; Malcolm Gladwell writes well. But there is not much substance. Sometimes, there is a point in time something changes dramatically. Sometimes, it doesn't come. These first ones are by definition a Tipping Point. Is there anything...; read full review | report as inappropriate

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