public relations in Biographies Primers

The past 20 years have seen an influx of women into the practice of public relations, yet gender-based disparities in... more

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A "hands-on" workbook, deliberately written in a practical, interactive way to help small businesses achieve... more

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  The PR Buzz Factor: How Using Public Relations Can Boost Your Business

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  • Posted:Apr-06-2006

  • A "user-friendly" reference for achieving the greatest results possible in public relations and company representation
  • The PR Buzz Factor: How Using Public Relations Can Boost Your Business by Russel Lawson (Head of Public Affairs for the Federation of Small Businesses in Wales) is an superbly written, organized...
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Over the course of the twentieth century the popular perception of America's giant corporations has undergone an... more

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  Creating the Corporate Soul: The Rise of Public Relations and Corporate Imagery in American Big...

  • From:Amazon
  • Posted:Dec-25-2007

  • Dry read, but good
  • This book does a nice job of taking a dry subject and presenting it in an interesting way. It is nice reading about different companies "adventures" in advertising. I specifically liked the phone...
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  • Posted:Apr-24-2006

  • Well documented history of how corporations learned to create images for public consumption
  • This is an interesting work in business and cultural history. Roland Marchand documents the way corporations used (and developed) public relations to develop images of themselves in the public...
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