Roland Marchand Biographies & Primers

Over the course of the twentieth century the popular perception of America's giant corporations has undergone an... more

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  Review

  Selected reviews for:

  Creating the Corporate Soul: The Rise of Public Relations and Corporate Imagery in American Big...

  • From:Amazon
  • Posted:Dec-25-2007

  • Dry read, but good
  • This book does a nice job of taking a dry subject and presenting it in an interesting way. It is nice reading about different companies "adventures" in advertising. I specifically liked the phone...
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  • From:Amazon
  • Posted:Apr-24-2006

  • Well documented history of how corporations learned to create images for public consumption
  • This is an interesting work in business and cultural history. Roland Marchand documents the way corporations used (and developed) public relations to develop images of themselves in the public...
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