Marketplace Masters: How Professional Service Firms Compete to Win

In today's knowledge-based economy, service professionals, such as consultants, lawyers, accountants, architects, and financial advisors, face a dazzling array of opportunities and challenges. In order to compete effectively, they need a disciplined approach for detecting market shifts, harnessing their competitive advantages, and developing service offerings that will attract the most profitable clients. Drawing from a five-year study covering thousands of firms, Suzanne Lowe presents the three building blocks of a market-driven infrastructure-looking out, digging deeper, and embedding innovation-and identifies eleven core skills that any service firm can apply to master the marketplace and achieve long-term competitive success. more

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5/5: From: Amazon; Posted: Mar-28-2005; The Facts Tell the Story; Lowe's book is hard to ignore. It's a fact-based, in your face assessment of how poorly most profesional service firms market themselves. The data for Lowe's work was developed over a five year period, and she created an imperative for...; read full review | report as inappropriate

5/5: From: Amazon; Posted: May-18-2004; Addresses the Achilles Heel of professional service firms; This thorough and well-researched book addresses the Achilles Heel of most professional service firms: how to successfully market themselves. It dispels the myth that rigorous, systematic marketing disciplines cannot be appropriately...; read full review | report as inappropriate

5/5: From: Amazon; Posted: May-15-2004; A MUST READ for ALL professional service firm managers; Finally, a marketing book written about a subject (competition) that has been brushed aside by professional service firms for way too long. Lowe's call for firms to adopt a market-driven infrastructure is right on. "Infrastructure" is...; read full review | report as inappropriate

5/5: From: Amazon; Posted: May-14-2004; Leapfrog Ahead of Competitors; "Hard hitting and compelling reading, it offers a brutally accurate assessment of the Professional Services Industry, as well as a cure."Tom Markert , Global Chief Marketing Officer , ACNielsen"Any professional services firm that makes...; read full review | report as inappropriate

Selected Reviews

5/5: From: Amazon; Posted: Mar-28-2005; The Facts Tell the Story; Lowe's book is hard to ignore. It's a fact-based, in your face assessment of how poorly most profesional service firms market themselves. The data for Lowe's work was developed over a five year period, and she created an imperative for...; read full review | report as inappropriate