Developing Business Strategies, 6th Edition

"Unquestionably the most comprehensive treatment available on the subject. I found this book unique in its capacity to benefit executives, planning staff, and students of strategy alike."?? Robert L. Joss, Dean of the Graduate School of Business, Stanford University

A successful business strategy enables managers to provide organizational vision, monitor and understand a dynamic business environment, generate creative strategic options in response to environmental changes, and base every business effort on sustainable competitive advantages. Developing Business Strategies provides the knowledge and understanding needed to generate and implement such a strategy.

This fully revised and updated edition of David Aaker?s highly influential strategic manual offers copious new information on important emerging business topics. Numerous new and revised sections cover such critical areas as the big idea, knowledge management, the customer as an active partner, creative thinking, distinguishing fads from trends, forecasting technologies, alliances, design as strategy, downstream business models, and more. Other important new features of this comprehensive guide include:

A new chapter on strategic positioning
Many new illustrative examples from B-to-B, high-tech, and the Internet
Increased focus on global leadership and global brand management
Using the Internet to develop and support business strategies

For managers who need to develop and implement effective, responsive business strategies that keep the organization competitive through changing business conditions, Developing Business Strategies, Sixth Edition is the way to go. more

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Recent Reviews

5/5: From: Amazon; Posted: Oct-16-2007; Outstanding Book; I enjoyed reading this book which I found to be fascinating and enlightening. The book describes strategy and its role in ensuring that organisations achieve their mission. It is a comprehensive book on various aspects of strategy...; read full review | report as inappropriate

5/5: From: Amazon; Posted: Mar-27-2005; UK PERSPECTIVE; A "must have" for Management Consultants in Strategy.John CourtneyManaging Directorwww.strategyconsultinglimited.co.uk; read full review | report as inappropriate

5/5: From: Amazon; Posted: Feb-08-2000; Excellent reading; This book is one of the best for strategy framework and methodology formulation. It is also very useful for case interviews. I believe that every management consultant and related professionals should own a copy, and hope that it would...; read full review | report as inappropriate

5/5: From: Amazon; Posted: Jan-12-2000; Classic and comprehensive guide to strategic planning; Unless you know where your company is going, chances are it won't get very far in today's global marketplace. That's why every business needs the strong vision and keen sense of direction that come from the development, evaluation, and...; read full review | report as inappropriate

Selected Reviews

5/5: From: Amazon; Posted: Oct-16-2007; Outstanding Book; I enjoyed reading this book which I found to be fascinating and enlightening. The book describes strategy and its role in ensuring that organisations achieve their mission. It is a comprehensive book on various aspects of strategy...; read full review | report as inappropriate