Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant

Winning by Not Competing: A Fresh Approach to Strategy

Since the dawn of the industrial age, companies have engaged in head-to-head competition in search of sustained, profitable growth. They have fought for competitive advantage, battled over market share, and struggled for differentiation. Yet these hallmarks of competitive strategy are not the way to create profitable growth in the future.

In a book that challenges everything you thought you knew about the requirements for strategic success, W. Chan Kim and Ren?e Mauborgne argue that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves spanning more than a hundred years and thirty industries, the authors argue that lasting success comes not from battling competitors, but from creating "blue oceans": untapped new market spaces ripe for growth. Such strategic moves-which the authors call "value innovation"- create powerful leaps in value that often render rivals obsolete for more than a decade.

Blue Ocean Strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any company can use to create and capture blue oceans. A landmark work that upends traditional thinking about strategy, this book charts a bold new path to winning the future.

W. Chan Kim is the Boston Consulting Group Bruce D. Henderson Chair Professor of Strategy and International Management at INSEAD. Ren?e Mauborgne is the INSEAD Distinguished Fellow and Professor of Strategy and Management.

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Blue Ocean Strategy: How to Create... Investments and Securities - General Business & Economics - Kim and Mauborgne present a non-competitive approach for...	Barnes & Noble	$30 $25.46 Coupon 2 coupons available Code:J7M3C9V Detail: 20% off single item when you use Master card at Barnes & Noble Expires:Dec-31-2009 Restriction:Unknow Code:No Code Required Detail: Free Shipping on orders of $25 at Barnes & Noble Expires:Jun-30-2010 Restriction:see site for more details	See it
Blue Ocean Strategy : How To Create... by W. Chan Kim and Renee Mauborgne. ISBN13: 9781591396192. ISBN10: 1591396190. Published by Harvard Business School... Used	Textbooks.com 2,445 reviews *smarter certified	$33 $22.00 Coupon 2 coupons available Code:xicyx Detail: Use coupon code xicyx at checkout to enjoy Free Shipping on your order plus enter to win $500 at Textbooks. Expires:Dec-31-2009 Restriction:Unknow Code:No Code Required Detail: Free shipping w/ $25 purchase at Textbooks. Expires:Dec-31-2009 Restriction:Unknow	See it
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ProductReviews77/100 (99 Reviews)

Recent Reviews

5/5: From: Amazon; Posted: Sep-03-2009; Competitors are dumb, so why have them?; Really good book. For business owners who would be hard pressed to figure out who is more moronic, competitors or customers. When you have something no one else does, everything changes...In one hour I invented a service that never...; read full review | report as inappropriate

4/5: From: Amazon; Posted: Sep-02-2009; A Different Way to Compete; Very good book. Using case studies and proposing a highly structured process, the authors explain "value innovation," which rejects the notion that businesses can compete only through lower prices or product differentiation. Part of the...; read full review | report as inappropriate

5/5: From: Amazon; Posted: Jun-28-2009; Outstanding management Strategy Book; An outstanding strategy book that challenges Porter Competitive startegy. It sets new dimension of open the market place and makes the competition un-relevant; read full review | report as inappropriate

3/5: From: Amazon; Posted: Jun-22-2009; Many Great Insights, Almost Too Many; Blue Ocean Strategy by W. Chan Kim and Renee Mauborgne is not the breeziest read but it has some very interesting points for business owners. Even if you don't have your own business, Blue Ocean Strategy's creative recommendations are...; read full review | report as inappropriate

Selected Reviews

5/5: From: Amazon; Posted: Sep-03-2009; Competitors are dumb, so why have them?; Really good book. For business owners who would be hard pressed to figure out who is more moronic, competitors or customers. When you have something no one else does, everything changes...In one hour I invented a service that never...; read full review | report as inappropriate

3/5: From: Amazon; Posted: Jun-22-2009; Many Great Insights, Almost Too Many; Blue Ocean Strategy by W. Chan Kim and Renee Mauborgne is not the breeziest read but it has some very interesting points for business owners. Even if you don't have your own business, Blue Ocean Strategy's creative recommendations are...; read full review | report as inappropriate

1/5: From: Amazon; Posted: Apr-28-2008; Faulty analysis - GIGO; I read this book with much anticipation after some of the highly rated comments and the hype surrounding the text.Quite a disappointment the book turned out to be. At many points of the book it was quite obvious that the authors are...; read full review | report as inappropriate