The Art Firm: Aesthetic Management and Metaphysical Marketing

"The Art Firm" explores the seemingly unorthodox alliance of the arts, management, and marketing. Art firms?as avant-garde enterprises and arts corporations?have existed for at least two hundred years, using texts, images, and other types of art to create corporate wealth. This book investigates how to apply the methods artists use in creating value to the methods more traditional managers use in running their businesses.

Guillet de Monthoux offers a crash course in aesthetics from Kant to Gadamer, showing how aesthetic management and metaphysical marketing can create value. Using case studies of successful art managers from Richard Wagner to Robert Wilson, the author illustrates the creative role?so central to value-making in contemporary economies?performed by aesthetic play in art firms. Along the way, Guillet de Monthoux points out how responsible aesthetic management and marketing can eradicate the problems of banality and totality, the two capital sins of an art-based economy. more

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Recent Reviews

5/5: From: Amazon; Posted: May-23-2005; On Building an Art Firm...; When Pierre Guillet de Monthoux wrote The Art Firm, he provided us with a Rosetta stone. Some people understood the language of business. Other people understood the language of art. But no one understands this language of Aesthetics....; read full review | report as inappropriate

5/5: From: Amazon; Posted: Dec-20-2004; Experience and History; This book is for those who would like to investigate the impact of Art not only on society but on management issues as well. This lovely serendipity walk guides us through the history and allows amazing insights. As Pierre says, "art...; read full review | report as inappropriate

5/5: From: Amazon; Posted: Mar-16-2004; Great Book !; The Art Firm investigates how to apply the methods artists use to create value in their work to the methods managers use to run their businesses. Cases of aesthetic management are cited to illustrate the range of possibilities inherent...; read full review | report as inappropriate

5/5: From: Amazon; Posted: Mar-16-2004; Brilliant Book - ART = CAPITAL !; I highly recommend this incredibly stimulating odyssey to the land of art and aesthetics ! Noone seriously practicing a creative job should neglect it for here you will pick up the new weltanschauung on management based on philosophy you...; read full review | report as inappropriate

Selected Reviews

5/5: From: Amazon; Posted: May-23-2005; On Building an Art Firm...; When Pierre Guillet de Monthoux wrote The Art Firm, he provided us with a Rosetta stone. Some people understood the language of business. Other people understood the language of art. But no one understands this language of Aesthetics....; read full review | report as inappropriate