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Elements of Design: Rowena Reed Kostellow and the Structure of Visual Relationships

A hands-on book design students and designers alike will welcome.

Elements of Design is a tribute to an exceptional teacher and a study of the abstract visual relationships that were her lifelong pursuit. Rowena Reed Kiostellow taught industrial design at Pratt Institute for more than fifty years and the designers she trained-and the designers they're training today-have changed the face of American design.

This succinct, instructive, invaluable book reconstructs the series of exercises that led Kostellow's students from the manipulation of simple forms to the creation of complex solutions to difficult design problems. It includes her exercises and commentary along with selected student solutions, and concludes with examples of work from former students who became leaders in the field, including such well-known figures as Tucker Viemeisater, Ralph Applebaum, Ted Muehling, and many others.  more

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Paperback, Elements of Design: Rowena...

A hands-on book design students and designers alike will welcome. Elements of Design is a tribute to an exceptional...

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Elements of Design: Rowena Reed...

Pages: 144, Edition: 1, Paperback, Princeton Architectural Press

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ProductReviews82/100 (10 Reviews)

Recent Reviews

4/5
From: Amazon
Posted: Sep-03-2008
My review is

i really love this book, it is very instructive, there you basicly learn how to see, it's a great book 9 of 10Rowena Rocks

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5/5
From: Amazon
Posted: Sep-28-2007
very good seller

It was very fast to get the product and I experience a very good seller!

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4/5
From: Amazon
Posted: Mar-28-2007
Excellent companion, but missing something important...

To truly get the most out of this book, you need one of Rowena's dwindling number of students still left at Pratt teaching to stand over your shoulder. The exercises in this book can all produce amazing results in terms of beautiful...

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5/5
From: Amazon
Posted: Mar-19-2007
Form Analysis

This book is a nice window into a professional display of techniques and exercises that garner superior forms and shapes. I bought this book for an industrial design class, it was not mandatory, but completley necessary and helpful. i...

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Selected Reviews

4/5
From: Amazon
Posted: Sep-03-2008
My review is

i really love this book, it is very instructive, there you basicly learn how to see, it's a great book 9 of 10Rowena Rocks

read full review | report as inappropriate
3/5
From: Amazon
Posted: May-04-2004
visual exercises - for serious designers

This is a technical book that is an attempt to teach what RRK developed over a lifetime obsession with visual compositions. She did one thing, over and over, refining it over a long and productive career at Pratt, in Brooklyn. As such, I...

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1/5
From: Amazon
Posted: Mar-12-2004
Pretentious

The book is old and pretentious. It describes Design as it was some sort of a religion (with Roweena as its prophet), that a Designer needs to stick to some basic rules, in order to generate a beautiful product. It doesn't really take...

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