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Ultimate Guide to Google AdWords (Ultimate Guide to Google Adwords)

Never before in the history of advertising has it been possible to spend five bucks, write a couple of ads and get instant access to more than 100 million people in 10 minutes. But that's exactly what Google AdWords does. It's an awesome concept-but you can lose a bundle if you don't know how it works.

Learn how to:

  • Build an AdWords campaign from scratch
  • Identify keywords that entice people to click on your ads
  • Get the lowest bid prices on your keywords
  • Defeat click fraud and other scams
  • Use search engine optimization techniques
  • Turn clicks into customers

Plus get FREE e-mail updates on Google's ever-changing system.  more

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Never before in the history of advertising has it been possible to spend five bucks, write a couple of ads and get...

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Reach more than 100 million peoplein less than 10 minutesNever before in the history of advertising has itbeen...

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Pages: 304, Edition: 1, Paperback, Entrepreneur Press

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ProductReviews85/100 (100 Reviews)

Recent Reviews

4/5
From: Amazon
Posted: Oct-02-2009
If you want to have an out line of how to get started using AdWords with Google this is it.

I bought this book, along with two others from Amazon. As soon as I received the book and started to read I realized how little I knew about what I was trying to do. I am embarased to say that I have a BBA and MBA degrees, with a...

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5/5
From: Amazon
Posted: Sep-06-2009
Great AdWords / Online Marketing 101

This is a great book that give you an introduction to Google AdWords, Search Engine Marketing and a general perspective on online marketing. The book is easy to read, split up logically into short chapters. Takes about 3 hours to get...

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1/5
From: Amazon
Posted: Aug-29-2009
All Hype, No Substance

Author claims he can make you rich with Google. Not exactly. He talks crazy-excited about ways to cut your Google advertising expense to almost nothing, then states in chapter 12: "When someone clicks on your ad, Google charges you 50...

read full review | report as inappropriate
2/5
From: Amazon
Posted: Aug-28-2009
Google starts strong then steals your money

Every small business advertising on Google's Adworks should be warned. Google is running ads or charging when my account is charged, they run out of the target, and I believe are counting clicks that did not count. If you emal them,...

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Selected Reviews

4/5
From: Amazon
Posted: Oct-02-2009
If you want to have an out line of how to get started using AdWords with Google this is it.

I bought this book, along with two others from Amazon. As soon as I received the book and started to read I realized how little I knew about what I was trying to do. I am embarased to say that I have a BBA and MBA degrees, with a...

read full review | report as inappropriate
3/5
From: Amazon
Posted: Jul-10-2009
Marshall is obviously an expert, but the book is already outdated

I decided to read two books on Google Adwords before signing up for an account. It didn't really help at all. But this book still had some good "general" advice.I really enjoyed reading Perry Marshall's stories & anecdotes. He's...

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1/5
From: Amazon
Posted: Aug-29-2009
All Hype, No Substance

Author claims he can make you rich with Google. Not exactly. He talks crazy-excited about ways to cut your Google advertising expense to almost nothing, then states in chapter 12: "When someone clicks on your ad, Google charges you 50...

read full review | report as inappropriate
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