Advertising For Dummies (For Dummies (Business & Personal Finance))
So, you need to create an advertising campaign that brings in more customers, adds more dollars to your bottom line, and validates all the reasons you went into business in the first place. But how can you make your ad look and sound like champagne if your budget can only afford beer? Are you wasting your time trying to sell ice to an Eskimo? The world of advertising can seem like a daunting place?but it doesn?t have to be. Advertising for Dummies coaches you through the process and shows you how to: Advertising for Dummies offers newbies a real-world look at the ins and outs of advertising?from online and print to TV, radio, and outdoor formats?to show you how you can easily develop and execute a successful campaign on any budget. Plus, you?ll find a glossary of common buzzwords you may encounter along the way so you can talk the talk like the advertising guru you (almost) are! With simple tips on how to write memorable ads and timeless lessons from the legends, this book is packed with everything you need to have people from New York to Los Angeles whistling your jingle.
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This book tells you everything you need to know about advertising
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Smarter Choice
by Dahl. ISBN13: 9780470045831. ISBN10: 0470045833. Published by John Wiley & Sons, Inc.. Edition: 2ND 07 Used
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Advertising for Dummies
Gary R. Dahl / 2007 / 312 pages Books |
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Advertising For Dummies (For Dummies...
Pages: 336, Edition: 2, Paperback, For Dummies |
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Paperback, Advertising for Dummies
New info on buzz, publicity, and word-of-mouth advertising The fun and easy way(R) to create effective ads and... |
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ProductReviews97/100 (3 Reviews)
Recent Reviews
- 5/5
- From: Amazon
- Posted: Aug-17-2009
- "Ad" this to your cart
If your looking to find data on advertising, look elsewhereYour wasting your time looking for any real advertising tips. "Be creative" is about the gist of every tip you get.If your deciding on options for advertising, when to advertise,...
- read full review | report as inappropriate
- 5/5
- From: Amazon
- Posted: Jul-19-2005
- Simple and Practical
Por any new publicist or advertiser... this is a perfect guide to start really working on what you like. If you studied the theory, this author will ground it to real life practice. I enjoyed reading it because it includes inside scoop,...
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- 5/5
- From: Amazon
- Posted: Oct-17-2001
- "Ad" this book to your shopping cart!
This is the book that all people interested in advertising have been waiting for and will enjoy. It was talked about on KGO newstalk 810 a.m. and was created by the maker of the Pet Rock. For advertising students this will be of great...
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Selected Reviews
- 5/5
- From: Amazon
- Posted: Aug-17-2009
- "Ad" this to your cart
If your looking to find data on advertising, look elsewhereYour wasting your time looking for any real advertising tips. "Be creative" is about the gist of every tip you get.If your deciding on options for advertising, when to advertise,...
- read full review | report as inappropriate
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