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Contemporary AdvertisingContemporary Advertising, 11/e, is one of the best-selling advertising texts in this field. Known as the ?coffee... more |
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Creative AdvertisingReviews: 98/100 | 25 Reviews
More than just a nice-to-look-at, easy-to-flip-through book...Pricken has loftier goals namely, to transform readers... more |
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Contemporary AdvertisingContemporary Advertising, 12/e is one of the best-selling advertising texts in this field. Known as the "coffee table... more |
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Creative Strategy in AdvertisingCREATIVE STRATEGY IN ADVERTISING provides everything you need to be successful as an advertising professional in... more |
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Billboard Advertising For Know-It-AllsFor Know-It-Alls,Paperback, English-language edition,Pages:52,Pub by Filiquarian Publishing more |
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Advertising and Promotion: An Integrated Marketing Communications...This text examines how advertisers need to communicate with consumers through the myriad outlets - print, radio,... more |
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The Erotic History of AdvertisingWith numerous illustrations showing many erotic ads - some campy, some aesthetically elegant, some homoerotic - that... more |
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Advertising CopywritingThis work features from low-budget local campaigns to big-budget national television spots. "Advertising Copywriting"... more |
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Tested Advertising Methods (Prentice Hall Business Classics)Reviews: 97/100 | 49 Reviews
A legend in advertising for more than 60 years, John Caples still serves as a guide to generations of creative... more |
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The Art of Writing Advertising: Conversations With William Bernbach, Leo... |
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Effective Radio AdvertisingThrough case studies and documented research, this book provides radio stations, advertisers and advertising agency... more |
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Advertising and The Business of BrandsPages: 618, Edition: 1ST, Paperback, Copy Workshop more |
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Advertising Vs. Marketing: The Ethical ChallengeVarious business models have been presented each reflecting their strengths and weaknesses. The first model... more |
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More Advertising WorldwideThis book deals with all aspects of advertising in selected countries. It is a follow-up of Advertising Worldwide by... more |
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Global Marketing and Advertising: Understanding Cultural ParadoxesGlobal Marketing and Advertising, Second Edition provides a knowledge base of cultural differences and similarities... more |
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Global Marketing and Advertising: Understanding Cultural ParadoxesGlobal Marketing and Advertising, Second Edition provides a knowledge base of cultural differences and similarities... more |
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International Advertising: Realities and MythsPages: 424, Edition: 1, Paperback, Sage Publications, Inc more |
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Advertising Self-Regulation and Outside Participation: A Multinational...It is generally recognized that the development and application of voluntary industry standards is a necessary... more |
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Guerrilla AdvertisingIn detailed chapters that cover everything from developing an advertising strategy to designing effective ads and... more |
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Advertising without an Agency Made Easy (Entrepreneur Made Easy Series)Pages: 240, Edition: 3, Paperback, Entrepreneur Press more |
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101 Ways to Advertise Your Business: Building a Successful Business with...Practical tips on advertising products and services simply, effectively, and without a big budget abound in this... more |
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Advertising Secrets of the Written Word: The Ultimate Resource on How to...Reviews: 99/100 | 47 Reviews
Pages: 312, Hardcover, Delstar Pub more |
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Advertising and Integrated Brand PromotionLike other aspects of business, good advertising is the result of hard work and careful planning. Creating good... more |
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Consuming Angels: Advertising and Victorian WomenTimid and retiring, the Victorian housewife was an "angel in the house," or so says the stereotype. But when this... more |
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The Great American Blow-Up: Puffery in Advertising and SellingHow does advertising really work? This thoroughly revised edition of Ivan Prestons popular classic, The Great... more |
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Fables, Fashions, and Facts About Advertising: A Study of 28 Enduring MythsThe workings of advertising have always remained a bit of a mystery; until about 1960 virtually nothing of the... more |
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Design Of Advertising (Paper Version)Pages: 432, Edition: 7, Paperback, McGraw-Hill Humanities/Social Sciences/Languages more |
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Fundamentals of Advertising, Second EditionThe Fundamentals of Advertising is widely recognized as the most comprehensive and informative introduction to the... more |
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Direct Response Advertising Made EasyDouble Your Ad Campaign Results! Successful direct-response advertising persuades its target audience to act... more |
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Kleppner's Advertising Procedure (15th Edition)This classic book introduces advertising as both an art and science while providing readers with a broad discussion... more |
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