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Strategic Database MarketingReviews: 99/100 | 16 Reviews
Web-focused strategies for turning a company?s customer list into its most powerful competitive advantage For... more |
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Successful Direct Marketing MethodsDirect marketing has grown beyond its roots in traditional mail order to embrace a host of new technologies, customer... more |
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The Next Step in Database Marketing: Consumer Guided Marketing: Privacy...Praise for The Next Step in Database Marketing "This book should be required reading for every direct marketer!"... more |
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The New Direct Marketing: How to Implement A Profit-Driven Database...Deploy marketing dollars more efficiently In today's take-no-prisoners direct marketing battleground, the only way... more |
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The Complete Database Marketer: Second Generation Strategies and...The "Complete Database Marketer" is totally redrafted to bring it up to date with developments through 1995. Specific... more |
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Principles of Internet MarketingReviews: 80/100 | 16 Reviews
This pioneering textbook lays the foundation for using the most exciting marketing medium in decades. It shows what... more |
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Digital Marketing Strategy: Text and CasesDigital Marketing Strategy emphasizes how digital technologies make marketing more effective because they allow for... more |
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Planning, Developing, and Marketing Successful Web Sites (Web Warrior...This innovative text provides future developers and designers information on how to think about creating a successful... more |
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Rule the Freakin' Markets: How to Profit in Any Market, Bull or BearReviews: 75/100 | 95 Reviews
In 1988, Michael Parness followed a stockbroker's advice and lost nearly all of his nest egg of $150,000. In 1999, he... more |
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Inside The Minds: Internet Marketing |
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Online Market Research: Cost-Effective Searching of the Internet and...Enables professionals to perform efficient and cost-effective market research using the Internet and online... more |
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The Business of Database MarketingDoes the business world really need another book about database marketing? Hasn't pretty much everything that needs... more |
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Contemporary Database Marketing: Concepts and ApplicationsA combinaton of text and CD puts the power of database marketing theory and practice at the fingetips of every... more |
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Optimal Database Marketing: Strategy, Development, and Data MiningContemporary direct marketing and e-commerce companies cannot exist in today?s competitive environment without the... more |
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Marketing on the Internet: Principles of On-Line Marketing |
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Relationship Marketing: Dialogue and Networks in the E-Commerce EraRelationship Marketing: Dialogue and Networks in the E-Commerce Era is based on ten years of consulting experience... more |
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The Engaged Customer : The New Rules of Internet Direct MarketingThe first book to show you precisely how to master e-mail marketing and build lasting, profitable, one-on-one... more |
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Inside the Tornado: Marketing Strategies from Silicon Valley's Cutting EdgeThe bestselling guide to the high-stakes world of high tech--now in paperback! Exploring the new high-tech landscape... more |
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The Quixtar Revolution: Discover the New High-Tech, High-Touch World of...The Internet is changing the world?including the world of people-to-people marketing. With Quixtar, that world of... more |
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Security Transformation: Digital Defense Strategies to Protect your...A revolutionary approach to digital security as a tool for protecting information assets and building customer... more |
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Internet Marketing for Information Technology Companies: Proven Online...While information technology companies have a special affinity for the Internet, they are not necessarily using... more |
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Desktop Database Marketing"Desktop Database Marketing is a masterful work that belongs on every business bookshelf. Jack Schmid and Alan Weber... more |
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Successful Affiliate Marketing for MerchantsReviews: 92/100 | 16 Reviews
If you¿re an online business, instead of paying for an ad, like a banner, you pay for the result the sale. This... more |
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MySQL Pocket ReferenceTo help you be more efficient in your work, this handy pocket reference gives you instant reminders on how to use... more |
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The 7 Essential Steps to Successful eBay MarketingReviews: 100/100 | 13 Reviews
In this must-have book for eBay entreprenuers, eBay experts reveal how to reach the more than 100 million registered... more |
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Web Marketing For Dummies (For Dummies (Computer/Tech))Just because you?re launching a Web site for your product or service doesn?t automatically mean you?ll rake in big... more |
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MP Internet Marketing: Building Advantage in a Networked Economy with CDThis text presents a road-tested framework to help students and practitioners understand how to think about and... more |
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3G Marketing on the Internet, Seventh Edition: Third Generation Internet...For businesses that are either planning to launch a new e-business or increase the profits of an existing one, this... more |
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Selling Beyond Ebay: Foolproof Ways to Reach More Customers And Make Big...There's more than one way to sell online, and for savvy sellers who want to build on their eBay success or are... more |
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Marketing on the Internet: Your Seven-Step Plan for Suceeding in...This updated edition reflects the rapid changes in online marketing topics such as effective Web site design, secure... more |